Mobile fresh markets (MFM) are an emerging social innovation for increasing access to healthy food. While mobile markets are clearly not a new invention per se, using MFMs as a strategy for increasing food access in low income, food insecure areas is a new approach. MFMs have been increasing in popularity in the US for the past five years and are beginning to make an appearance in Canadian Cities. Follow the file link below to download a 2 pager that summarizes what MFMs are, how they operate, and strategies for developing financial break-even models.
Also, very exciting, there is currently a job posting for a mobile market operator in Vancouver BC: The Greater Vancouver Food Bank Society is seeking a Curbside Fresh Market Operator to join our team for a seasonal, contract position. The ideal candidate is an outgoing, food savvy individual that is interested in helping increase access to healthy food in key areas throughout Vancouver. The Curbside Fresh Market Operator is an energetic, people person, comfortable in liaising with a broad range of populations and a passion for making a difference in the community.
Full job posting at: https://www.foodbank.bc.ca/sites/default/files/gvfbs-csfm-contract.pdf